LinkedIn Image Sizes: Ultimate Cheat Sheet

Written by

in

The Ultimate Guide to LinkedIn Image Sizes

First impressions on LinkedIn happen in milliseconds. Long before a potential client, recruiter, or collaborator reads a single word of your carefully crafted post or bio, your visual branding has already spoken for you.

Blurry headers, awkwardly cropped profile pictures, and pixelated feed graphics instantly undermine credibility. Conversely, crisp, perfectly proportioned imagery signals professionalism, attention to detail, and authority.

Whether you are optimizing your personal brand or managing a corporate presence, this comprehensive breakdown covers every essential LinkedIn image size.


1. Profile and Personal Branding Assets

Your profile is your digital storefront. These dimensions ensure your primary branding elements remain sharp and uncompromised across desktop and mobile screens.

  • Profile Photo: 400 × 400 pixels (Minimum 268 × 268 px)
    • Aspect Ratio: 1:1 (Square)
    • Max File Size: 3MB
    • Pro Tip: LinkedIn automatically crops your photo into a circle. Keep your face centered, ensure ample lighting, and avoid putting important details near the absolute corners where they might get clipped.
  • Personal Cover Banner: 1584 × 396 pixels
    • Aspect Ratio: 4:1
    • Max File Size: 8MB
    • Pro Tip: Keep in mind that your circular profile photo overlays the bottom-left corner of your personal banner on desktop views. Design your banner with this overlap in mind so you don’t accidentally hide key text or graphics.

2. Company Page Assets

Company pages have distinct layout dimensions compared to personal profiles. If you’re building a brand page, use these exact specs:

  • Company Logo: 400 × 400 pixels (Recommended for crisp rendering)
    • Aspect Ratio: 1:1
    • Pro Tip: If your brand logo is naturally horizontal, center it inside a square canvas with a clean background rather than letting LinkedIn force a distorted resize.
  • Company Page Cover Banner: 1128 × 191 pixels
    • Pro Tip: Company banners are significantly shorter and wider than personal banners. Keep text concise and avoid busy graphics that turn into an unreadable blur on mobile devices.

3. Feed Post Image Sizes

When posting content to the main feed, you have three primary orientation options depending on how much screen real estate you want to command:

  • Square (Best All-Rounder): 1080 × 1080 pixels (1:1 ratio)
    • Why use it: Square posts display identically well on mobile and desktop feeds, offering a clean, modern look for quote cards, infographics, and single-image announcements.
  • Portrait / Vertical (Maximum Feed Impact): 1080 × 1350 pixels (4:5 ratio)
    • Why use it: Portrait images take up the most vertical space on mobile screens, forcing users to slow down their scroll. This is the top choice for high-performing educational carousels and infographics.
  • Landscape (Best for Links & Blog Previews): 1200 × 627 pixels (1.91:1 ratio)
    • Why use it: This is the standard Open Graph dimension. Whenever you share an external link or a wide cinematic photo, this size prevents LinkedIn from awkwardly cropping the edges of your preview image.

4. Special Formats: Documents, Carousels, and Events

  • Document / Carousel Slides (PDFs): 1080 × 1080 px (Square) or 1080 × 1350 px (Portrait)
    • Max File Size: 10MB per slide (100MB total for document uploads).
    • Pro Tip: Export multi-page slide decks as high-resolution PDFs to preserve razor-sharp text quality across all devices.
  • Event Cover Images: 1776 × 444 pixels
    • Pro Tip: Because event banners span across wide header areas, test how your title and date look on a mobile phone before publishing.

Summary Checklist for Success

Quick Rule of Thumb: Always design at a higher resolution (maintaining the correct aspect ratio) so your images look sharp on high-definition retina screens. Stick to JPG or PNG formats, watch out for mobile crop zones, and let your content shine through clear, distortion-free visuals.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *